A buck's a buck

I knew times were hard for the WNBA but I didn't know it was this bad. The Phoenix Mercury announced it has partnered with LifeLock, an identity theft protection company this season. What this means is, instead of Phoenix or Mercury on the front of the players' uniforms and warmups, there is the Lifelock logo.
That's right, the WNBA teams have sponsors just like Little League baseball and softball. I don't know how much it would cost but if you can dig up enough coins, you too, can sponsor a women's professional basketball team.
I'm not sure if this is a good idea. But, I guess desperate times call for desperate measures. The league lost the Houston Comets and cut the number of roster spots from 12 to 11.
Now, the teams are selling ad space on their jersies.
Wow!
If this takes off, we could see Dominos Pizza vs. Payless Shoes in the playoffs. I'd love to see a porn company buy a sponsorship with a team or perhaps a strip club. Apparently, for the right price, the WNBA will place a stripper pole in the middle of the lane.
Hey, a buck's a buck.